Moses specializes in designing meaningful user experiences for various digital touchpoints, by connecting the dots between human experience and business needs.

His focus lies in empathizing with users' needs, understanding their roadblocks, mapping current/future state experiences, building service blueprints, wireframing ideas for digital touchpoints, developing high-fidelity interactive prototypes, testing the idea with users at every stage by employing iterative design philosophy. His background in the MENA region encompasses 10+ years of design experience in digital and print media.

Current employer: PricewaterhouseCoopers (PwC) Dubai

(2019 Feb to Present)

Projects in PwC

UX/UI lead for revamping the retail internet banking experience and consolidation of multiple onboarding channels towards mobile experience, for a top-rated bank in UAE.
UX/UI lead for designing a unified mobile app experience, consolidating multiple investment products and trading instruments for a leading bank in Riyadh.
UX/UI lead for enhancing the overall user experience of a funding portal for SMEs and Financing Entities, that is powered by a newly setup funding entity in Riyadh.
Designed citizen journeys for services provided by select government entities in UAE that are hosted on a one-stop digital platform. Grouped, optimized and designed related government services into a sequential journey based on citizen persona’s lifecycle.
Designed a regional public entity’s In-Country Value Digital Portal. Based on the needs and wants of various personas of the energy sector interacting with this portal, designed user journeys for suppliers, certifiers and energy companies.
Mapped the current state experience over comprehensive service blueprints to illustrate how stakeholders interact with the Corporate Credit System implemented in one of the largest banks in Jeddah. Facilitated usability tests with relationship managers to capture their pain-points. Defined and designed future state user experience for the corporate credit system to enhance usability and reduce turn-around times across the journey of processing corporate credit.
Experience consultancy for a leading bank in KSA, involving BOT (build, operate and transfer) of their experience center. The role encompassed development of the target operating model, innovation toolkit, training manuals, communication plan, activation of initial innovation events, training and onboarding new recruits for the experience center.
UX/UI lead for revamping the mobile banking experience for on of the most progressive banks in Kuwait. Refreshed their current design system, facilitated usability tests and designed an interactive prototype for their mobile banking app.
Design lead - CX Transformation of a customs entity in MENA: design engagement with multiple delivery streams that includes Internal Communication, Stakeholder Eco-system Development, Persona Development, Journey Mapping for Current/Future State.