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Commercial Bank of Dubai
- Unified Onboarding

Create a unified omni-channel onboarding journey, enabled by best-in-class technical integrations, user experience, industry benchmarks and customer-centricity.

Services

UX/UI Design

Clients

Commercial Bank of Dubai

Year

2023

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In order to reduce back-end complexity and friction, the bank is looking to rationalize its technology architecture and increase operational efficiency by minimizing multiple onboarding channels to just one - mobile app.

Key elements from multiple onboarding channels that are about to be sunset were picked and a new consolidated onboarding journey  was designed across accounts, cards, loans and SMEs.

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Leveraged regional and international benchmark to augment the existing mobile onboarding journey while widening the scope for all types of customer risk profiles.

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SME Onboarding

Embedded an onboarding experience for SMEs on an existing iBusiness mobile app, enabling single/multi owners and Power of Attorneys to sign-up, provide company information, upload documents and send external links for all owners and signatories to individually verify their identity via identity document scanning and face recognition.

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